What is a Pole Sign?
A pole sign is what might pop out and get noticed because it stands tall. Its large and vibrant colors get to your eye very quickly, catching your attention in a crowded city. It’s simply a type of sign mounted onto a long post or pole at a location outdoors of the shop or business being represented. It brings noticeability and convenience in easy accessibility of its location from a distance.
In this guide, we will be able to cover everything you need to know about choosing the best pole sign for your business that makes people notice it and attracts more clients.
Why Are Pole Signs So Important?
Pole signs are more than just writing a name and putting it on the top of a pole. It significantly attracts customers, especially when the business you are conducting is situated on a busy street or highway. Here are why pole signs are so important:
- Visibility from afar: Pole signs are tall so that they can be easily seen in a distance. This is an ideal sign type if your business is located on a busy street and you want customers to see them while driving by.
- Stand out among competitors: In a world full of businesses, it is easy to get lost in the crowd. Pole signs give you a chance to stand out and make your business more memorable to potential customers.
- Advertising 24/7: Unlike any other traditional advertisements that are seen on television or social media, pole signs work all day and night. Whether it is day or night, your sign is always up, helping to bring in more customers whenever they need your services.
- Affordable Marketing: Pole signs are often cheaper to install than other forms of advertising. And they last for a long time, making them a cost-effective way to market your business.
How to Select the Perfect Pole Sign for Your Business
You now know why pole signs are significant. Now let’s talk about how you can select the best one for your business. It is not choosing a sign; it’s more about finding a billboard that articulates your brand and pulls in attention. Here is what to consider:
1. Location of Your Business
Where is your business located? Are you in a city, a small town, or on a busy highway? The location of your business will help determine the type of pole sign that works best for you.
- Busy Streets and Highways: If your business is located on a highway or busy street, you’ll want a larger, taller sign that can be seen from far away. The bigger and bolder, the better!
- Small Neighborhood or Local Area: When your business is based in a smaller neighborhood, it may be ideal to use a smaller pole sign. You can be creative and appealing, but this does not have to be as gigantic as a pole sign on a highway.
2. Design of the Pole Sign
The design of your pole sign is super important! You want it to look professional, but also fun and inviting. Here are some design tips:
- Color Choice: Choose colors that reflect your brand. For example, if you own a pizza restaurant, red and yellow can represent warmth and excitement. If you have a more relaxed café, softer colors like pastels might work better.
- Readable Font: Everyone must read it and can do so from a distance. Use a simple and readable font. Not ornate, hard-to-read lettering. The simpler, the better!
- Logo and Name: Ensure that your business name or logo is easy to make out on your sign. You want your business to pop right out at them when they glance at your sign.
3. Material of the Pole Sign
Pole signs can be made of different materials, and each has its pros and cons. The material you choose will affect how long your sign lasts and how much it costs. Here are a few popular materials:
- Aluminum: Lightweight and durable, aluminum is one of the most common materials for pole signs. It’s also weather-resistant, meaning it won’t rust or get damaged in the rain.
- Steel: Steel is a heavy-duty option that’s very strong and long-lasting. It’s perfect if your sign needs to withstand high winds or extreme weather.
- Wood: Wood gives a more rustic look. It’s great for businesses that want to give off a cozy or vintage vibe, but it may not last as long as metal.
4. Lighting for the Pole Sign
Do you want your sign to be seen at night? If your business is open after dark, you might want to add lighting to your pole sign. Illuminated signs help your business stand out even when it’s dark outside. You can use LED lights, spotlights, or even internal lighting to brighten up the sign and make it pop.
5. Size of the Pole Sign
The size of your pole sign is one of the most important factors to consider. You want it to be big enough to be seen from a distance but not so big that it becomes overwhelming or blocked by trees or buildings. Here’s a good rule of thumb:
- Bigger is better for high-traffic areas like highways, where people need to see your sign from a distance.
- The small sizes are only suitable for neighborhood locations where one can see your store from the street.
6. Cost for the Pole Sign
While pole signs are a great investment for your business, it’s important to keep your budget in mind. The cost of a pole sign can vary based on factors like size, material, design, and lighting. Be sure to get quotes from different companies and choose a sign that fits within your budget while still meeting your needs.
How to Install a Pole Sign
After picking the perfect pole sign, it is time to put it up! Installing a pole sign can be a big job; therefore, it’s important to get hold of a professional to make sure that the work goes smoothly. A sign installation expert will ensure your sign is:
- Properly secured: A properly installed pole sign needs to be securely fastened so that no unfortunate events may occur to the sign.
- Visible Place: All the attention your sign will get should be in areas that are along the road or in front of your business.
- Local Law Compliance: Some cities or towns have rules about the size, height, and location of pole signs. Be sure to follow all these rules so as not to receive fines.
Conclusion
The selection of the pole sign is one of the exciting ways that help a company grow and reach more customers. Whether it’s opening a new store or just updating current signage, a good pole sign design will catch everyone’s attention.
Remember to consider business location, the design of your sign, types of materials utilized, and most importantly, what is your budget when making this all-important decision, don’t forget to also work with professional installers to make everything go right.
At King Signs Miami, we are pole sign makers who create the most eye-catching, durable pole signs that make your business stand out. Contact us today and let us help you design the perfect pole sign for your business!
