Driving Attention: U-Haul’s Modernized Monument Sign for Unmatched Visibility

Project Brief
Company: U-Haul
Location: Perrine, Florida
Industry: Moving and Storage
Project Goal: Refurbish the U-Haul Monument Sign to enhance visibility, durability, and align it with U-Haul’s branding standards. This U-Haul Sign Refurbishment will transform an outdated structure into a bold, modern design that reflects the company’s iconic image.

Key Objectives: U-Haul Sign Refurbishment Goals

1. Refresh U-Haul’s Brand Presence: Update the monument sign to reflect U-Haul’s current branding standards while maintaining consistency with their established identity.

2. Durability and Longevity: Use high-quality materials to ensure the sign withstands Florida’s weather conditions, including UV exposure and heavy rainfall.

3. Cost-Effective Refurbishment: Reuse and refurbish the existing sign structure wherever possible to maximize cost efficiency while delivering a modernized aesthetic.

Our Approach to U-Haul Sign Refurbishment

Initial Consultation and Design for U-Haul Sign Refurbishment

• Conducted a thorough on-site assessment to evaluate the existing sign’s condition and identify opportunities for enhancement.

• Collaborated with U-Haul’s branding team to ensure the refurbished design adhered to their guidelines for colors, typography, and logo usage.

• Developed multiple design concepts, emphasizing clean lines, bold branding, and maximum visibility from nearby roads.

Fabrication Process

• Materials Used:

  • Flex Faces: Replaced the sign faces with durable 3M Panaflex 20 oz (or an equivalent material), ensuring vibrant, high-resolution graphics that resist wear and tear.

  • Polycarbonate Faces: Installed 3/16” Lexan-brand polycarbonate for enhanced durability and impact resistance.

  • Vinyl: Applied 3M or Gerber opaque vinyl to achieve precise color matching with U-Haul’s signature orange and white branding.

• Repainted the existing cabinet, retainers, and poles using weather-resistant paint, matched precisely to U-Haul’s brand standards for color consistency.

Installation and Execution

• Refaced the existing sign to reduce material waste and maintain structural integrity.

• Applied opaque vinyl overlays to block light in unwanted areas, enhancing the overall sharpness and clarity of illuminated sections.

• Optimized visibility by adjusting the sign’s positioning and lighting angles to ensure maximum impact from all viewing distances.

Results of U-Haul Sign Refurbishment

Key Achievements:

• Enhanced Visibility: The refurbished monument sign draws attention with its bold, refreshed design and strategic lighting, significantly increasing visibility for passing traffic.

• Brand Impact: The updated signage reaffirms U-Haul’s professional image, aligning perfectly with their nationwide branding.

• Sustainability: By reusing the existing sign structure, the project minimized material waste, reducing environmental impact while achieving cost savings for U-Haul.

Client Feedback

“King Signs transformed our aging monument sign into a striking visual centerpiece for our location. The attention to detail and alignment with U-Haul’s branding was impeccable. We’re thrilled with the results!”
— U-Haul Regional Manager

Key Takeaways

• Sustainability Focus: Refurbishing the existing structure showcased a commitment to sustainability and cost-effectiveness.

• Material Excellence: High-grade materials like 3M Panaflex and Lexan polycarbonate ensured durability and vibrant visuals, even in Florida’s challenging weather conditions.

• Seamless Execution: King Signs delivered an on-schedule, high-quality solution, providing U-Haul with a refurbished monument sign that captures attention and reinforces brand identity.