Project Brief
Company: Captain Morgan
Location: St. Croix, U.S. Virgin Islands
Industry: Beverage/Marketing
Project Goal: Design and install a custom channel letter sign on a faux grass wall at Captain Morgan’s facility in St. Croix. This project emphasized bold branding and high visibility, blending seamlessly with the lush island aesthetic.
Key Objectives: Captain Morgan Channel Letter Sign Goals
Enhance Brand Visibility: Create a vibrant and attention-grabbing sign to showcase Captain Morgan’s iconic brand.
Blend with Environment: Integrate the sign into the faux grass wall to maintain the tropical, island-inspired aesthetic.
Efficient Execution: Coordinate travel, equipment shipping, and installation logistics for a seamless process.
Our Approach to Captain Morgan Channel Letter Sign Creation
Initial Consultation and Design
Partnered with The Paper and Plan Co. to develop the initial design concept, ensuring the sign captured Captain Morgan’s adventurous branding and complemented the tropical environment.
Conducted on-site planning in St. Croix to determine optimal placement and integration with the faux grass wall.
Collaborated with Captain Morgan’s marketing team and The Paper and Plan Co. to ensure the design aligned with the brand’s bold and adventurous identity.
Presented design mockups showcasing LED-lit channel letters, precise color matching, and tropical-inspired layouts.
Fabrication Process
Materials Used:
Channel Letters: Fabricated from durable, weather-resistant aluminum with high-grade LED illumination.
Hanley LED Products and Power Supplies: Used high-quality LED modules and power supplies from Hanley LED, ensuring vibrant illumination and reliability. These products include a 5-year warranty for long-term performance.
Faux Grass Wall Integration: Designed the sign to align seamlessly with the lush greenery of the grass wall.
Color Matching: Matched Captain Morgan’s signature red, gold, and black branding colors for accuracy.
Partnered with Tropical Shipping to ship all signage and equipment from Miami to St. Croix, ensuring safe and timely delivery.
Materials Used:
Channel Letters: Fabricated from durable, weather-resistant aluminum with high-grade LED illumination.
Faux Grass Wall Integration: Designed the sign to align seamlessly with the lush greenery of the grass wall.
Color Matching: Matched Captain Morgan’s signature red, gold, and black branding colors for accuracy.
Partnered with Tropical Shipping to ship all signage and equipment from Miami to St. Croix, ensuring safe and timely delivery.
Installation and Execution
Deployed a five-person expert installation team from Miami to St. Croix to manage on-site execution.
Coordinated logistics for equipment, including cranes and tools, to ensure smooth installation.
Installed the LED channel letters onto the faux grass wall using #12 self-tapping screws and square tube spacers to secure the structure to the steel backing behind the wall.
Conducted final testing to guarantee consistent lighting and flawless performance, ensuring the sign exceeded durability and aesthetic expectations.
Deployed a five-person expert installation team from Miami to St. Croix to manage on-site execution.
Coordinated logistics for equipment, including cranes and tools, to ensure smooth installation.
Installed and secured the LED channel letters on the faux grass wall, optimizing visibility and alignment.
Conducted final testing to guarantee consistent lighting and flawless performance.
Results of Captain Morgan Channel Letter Sign Project
Key Achievements:
Bold Branding: The illuminated channel letters became a striking feature, embodying Captain Morgan’s adventurous spirit.
Enhanced Visibility: Positioned prominently on the grass wall, the sign captured attention from visitors and passersby.
Seamless Execution: Despite the logistical challenges of international shipping and travel, the project was completed on schedule.
Client Feedback
“King Signs delivered beyond our expectations. The channel letter sign is not only visually stunning but perfectly captures our brand. The team handled the logistics and installation seamlessly. Exceptional work!”
— Captain Morgan Marketing Manager
Key Takeaways
Creative Excellence: The design combined bold branding with a tropical aesthetic to reflect Captain Morgan’s adventurous image.
Durability: Weather-resistant materials and expert craftsmanship ensured long-lasting performance in the island climate.
Efficient Logistics: Shipping through Tropical Shipping and on-site execution by our Miami-based team ensured a smooth process.
Enhanced Brand Presence: The prominent sign elevated Captain Morgan’s visibility and left a lasting impression on visitors.
Ready to make your brand stand out like Captain Morgan? Contact us today for your custom signage needs!
