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Pole signs are a fabulous way to have your business seen. They’re tall, noticeable, and stand out in the crowd. But how do you ensure your pole sign draws attention? This blog shares fun, creative ideas to help make your pole sign shine and leave a lasting impression!
First off, about pole signs, it’s all about color. The use of bright and bold colors helps to catch one’s eye when one desires attention through a sign. Bright red, yellow, and blue, to name a few, always manage to stand out and make passersby glance at the place.
But remember, it’s important to choose colors that match your brand. If your business logo uses green and white, try using those colors to create a design that feels connected to your brand while still being bold.
People don’t have much time to read long messages on a pole sign. When you’re designing your sign, keep the message short and sweet. You have to put down in as few words as possible exactly what your business is. If you run a pizza shop, just saying “Hot Pizza, Fresh and Ready! ” does the job.
The thing here is that one has to ensure that they make the message cross over to others rapidly and very clearly so people may see in just a glance what is being offered.
Use large print so that the sign can be read from a distance. Don’t use too many words or complicated sentences—keep it simple.
People love visuals! Adding fun graphics or icons to your pole sign can help it stand out even more. For example, if you own an ice cream shop, you could add a picture of an ice cream cone. If you run a pet store, a cute paw print could catch the eye of pet lovers.
Graphics can say much about your business in very few words. But ensure the graphics you select will be clear and simple, as they should reflect exactly what you have to sell.
A pole sign is a chance to showcase your business personality. Are you fun and playful? Use bright colors, fun fonts, and cheerful images. Want to be professional and serious? Use classic fonts and sleek colors like black or silver.
Your pole sign should reflect the vibe of your business. Think about your target audience—if you’re a family-friendly restaurant, you might want a design that feels welcoming and playful. If you’re a law firm, your sign should feel trustworthy and professional. Make sure your pole sign shows who you are!
Most pole signs are rectangular, but you don’t have to follow the crowd. Think outside the box and create a pole sign in a unique shape. Perhaps your sign can be shaped like your product, for example, a pizza slice for a pizzeria or a book for a bookstore.
Fun shapes grab attention because they’re unexpected! When people see something different, they’ll be curious to learn more. So, if you can make your sign stand out in shape as well as color, you’ve got a winner!
You know, your pole sign does not have to be useful only during the day. There is a way in which your pole sign can shine brightly at night with the right lighting. Spotlights or LED lights can easily illuminate your sign to keep it visible 24/7.
Lighting adds another layer of creativity and makes your sign stand out after the sun goes down. A lit-up sign looks professional and shows that your business is open and ready for customers at any time!
If you want to make your pole sign even more exciting, you can use a digital sign. A digital sign can show moving images, videos, or even changing text. This means you can change offers, promotions, or even just make people smile with fun animations.
For example, if you’re running a sale, you could change the message every few seconds to show different discounts. People passing by will stop to see what’s new, keeping them interested and engaged with your sign!
Finally, you can take your pole sign to the next level by making it interactive. Some businesses are now using QR codes on their signs. When someone scans the code with their phone, they can be taken to your website, a special offer, or even a fun game.
Interactive elements make your sign feel personal and encourage people to take action. Whether it is a discount or an exclusive offer, letting people engage with your sign may lead to more customers walking through your door.
Pole signs are a fantastic way to catch people’s attention and get noticed. With a little creativity, you can design a sign that reflects your business’s personality, draws in customers, and stands out from the crowd. Remember to keep your message simple, use fun visuals, and think outside the box! Whether it’s bright colors, clever graphics, or even digital elements, your pole sign can become a powerful tool for attracting customers and making your business shine.
We’ve been serving the South Florida tri-county area for over 16 years! As a family-owned and operated business, we take pride in the products and services we provide. We are a full service manufacturer of custom fabricated signs and offer services from installation, permit processing, and all necessary city inspections.
